Why I agreed to Inc. Magazine’s @JohnWarrillow for an interview

Share my story?

A few months ago I was contacted by a company whose job is to secure guests  for various podcasts. The interested interviewer was John Warrillow, Inc. Magazine columnist and author of the book Built to Sell. They asked would I be interested in sharing my story with John’s audience.

Throughout his career as an entrepreneur, Warrillow has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He  was recognized by BtoB Magazine’s “Who’s Who” list as one of America’s most influential business-to-business marketers.

In Warrillow’s Built to Sell Radio podcast he gets former business owners to share insights, experience and wisdom on the topic of selling a business with his audience. I have always learned best by real life experience and “story” and to be interviewed on my experience would be my opportunity to share with others what I had learned.

Learn from other’s stories

Those of you who know me know I sold my businesses in 2014. It is a story with value for other business owners and when I am asked questions like “why did you sell?” or “what was the process like?” I love sharing it. Selling a business is not just an event that might happen, for business owners it is inevitable. It must be thought about, planned for and eventually executed – the only other option being closing it.

As soon as I found out about the podcast I subscribed to it – I love listening to real-life stories of business people. I was hooked from the very first podcast. John is an excellent interviewer and has a great ability to balance asking relevant questions for the content he is known for providing and allowing a guest to tell their story.

For the Built to Sell Radio podcast individuals interviewed must have the following qualifications:

  1. Sold a business within the last 2 years.
  2. Sale was an outright sale (not transferred between partners.)
  3. The business grossed at least one million dollars or more at the time of the sale.

Some of those interviewed were closer to me in scope, others were companies many times my size, but the reality is size does not matter. What matters is how a company is run, how good of leader the owner is, how well they plan and surround themselves with smarter-than-themselves people and finally maximizing ROI when selling. My story is unique to me, but the principles are broad and common.

Listen to the interview

 

About Built to Sell Radio

bts-radioBuilt to Sell Radio is a weekly podcast for business owners. Each week, a recently cashed out entrepreneur is asked why they decided to sell, what they did right and what mistakes they made through the process of exiting their business. A great resource for business owners.

About Built to Sell the book

Built to Sell book

According to Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren’t confident that the company-even if it’s profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner who is struggling to sell his advertising agency and turns to another entrepreneur for help.

About Inc. Magazine

Inc. Magazine coverI am and have been an Inc. Magazine freak for 20 years. Inc. shares real life stories of business owners and the one magazine I have kept a subscription to for decades. One of my favorites, Norm Brodsky is a veteran business owner and has written in Inc. for years. His column is my favorite and I have learned from and shared dozens of his anecdotes and business lessons. (Norm actually personally responded to me on one of my tweets – I’ll never wash the “@” key again!?). Norm doesn’t know it, but my goal in life is to be his replacement when he finally hangs up his pen!

I hope you enjoy the listen and come back and share your insights and experience with others here!

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